Job Description

Purpose of the Job

The Marketing & Business Development Manager is responsible for ensuring the growth of the Redheads Group of Companies and maintaining a steady pipeline of projects and other income.

The role will lead strategic marketing, business development and sales activities to raise the Redheads brand profile in national and international markets, generate and qualify new business opportunities, build strategic relationships, grow the business development network and oversee the proposal process.

Key Responsibilities

• Develop and execute the Group’s marketing strategy across national and international markets
• Strengthen and maintain a consistent Redheads brand identity across all business units
• Manage digital marketing, social media, website and other relevant platforms
• Generate, qualify and manage new business opportunities
• Identify new markets, sectors and regions for business expansion
• Build relationships with industry partners, trade bodies, embassies and chambers of commerce
• Represent Redheads at industry events, conferences, exhibitions and networking opportunities
• Manage and grow the business development pipeline through a structured CRM process
• Oversee the proposal function from opportunity identification through to submission
• Ensure proposals meet tender requirements, quality standards and deadlines
• Lead and mentor the Marketing service provider, Business Development Team and Proposals Manager
• Monitor and report on marketing, business development and proposal performance
• Develop and maintain marketing, business development and proposal SOPs and templates

Qualifications

• Bachelor’s Degree or Diploma in Marketing, Business Administration, Communications or a related field
• Postgraduate qualification or short courses in International Business, Digital Marketing or Sales will be advantageous

Experience

• Minimum 5 years’ experience in a marketing and/or business development role
• Proven track record of building brand presence and generating new business leads
• Experience targeting national and international markets
• Experience in engineering, technical services or B2B industries will be advantageous
• Experience creating professional marketing collateral for print and digital platforms
• Experience managing or mentoring staff
• Experience with CRM systems, digital marketing platforms and content management tools
• Experience overseeing proposals, tenders or business development processes will be advantageous